Industry analysis: the potential of the custom market for hotel furniture
Custom economy first appeared in the agricultural society, there is the most simple form of custom tailored handicraft industry, become synonymous with this custom period. People's customization is not based on individual needs, but based on the basic needs of life.
Since the custom - made products are popular in our country, many furniture enterprises have also tried. In recent years, because of the changes in the consumer groups, the consumer groups are becoming more and more young and individualized, making the custom service more and more popular. Not only the furniture industry, but also a series of home related industries closely related to consumer life, and they are also optimistic about the customized market prospects, and have tried customized services.
As a consumer, the requirement for customization is very simple, which is a customized furniture product according to its own needs. Now after 80, the post-90s are the generation of people pursuing personal consumption, they are the pursuit of different people, they have their own set of aesthetic ideas. Therefore, according to the factors such as the location of the house space and personal aesthetics, the furniture products that are suitable for customized space, vision and function are meeting their needs.
In the choice of custom-made furniture, consumers will take into account the price and quality of the products provided by the seller. Nowadays, when consumers buy things, they will first look at brands. Sometimes brands are equal to credibility. Secondly, they will see quality service, and then look at the after-sales service of enterprises.
This requires customized furniture enterprises to ensure product quality is the foundation, followed by brand promotion, brand marketing, and after-sales service quality to follow. If furniture enterprises want to go longer in customizing this way, we must strictly control product quality and strive to cater to consumers, so that we can have a firm foothold in the future market competition.